seolounge
THE VALUE OF LOCAL SEO
Local SEO Is About Bringing
Customers Through Your Doors
Local SEO refers to the process of ‘optimizing’ your online presence to attract more business from relevant local searches. These searches take place on Google and other search engines. That last point is an important one—this isn’t just about Google. People search for local businesses using various search engines… Google, Bing, Yelp, Apple Maps, etc.
Do you want to rank your local business in Google, Bing, Apple Maps, and other local search engines? You’re in the right place.
Website Localization
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Managing Ratings
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Reasons Why Local SEO Services Can Help You
Attract New Customers
Do you want to rank your local business in Google, Bing, Apple Maps, and other local search engines? You’re in the right place.
Google’s Local ‘Snack Pack’ VS. Organic Results
- The “ads” results
- The “snack pack” results”
- The “regular” organic results
But what the heck are “snack pack” results?
Google Snack Pack is a boxed area that appears on the first results page when a local online search is made through Google’s search engine. The Snack Pack box displays the top 3 local business listings most relevant to the search enquiry. (Source)
According to one study, 33% of clicks go to the local “snack pack” results, with 40% going to the regular organic results.
Key takeaway: it pays to rank in both, which is where local SEO comes in.
QUICK REMINDER
Don’t forget that local Google searches are performed from many different devices and apps.
We optimize for all three of these apps (and any other Google apps).
Before We Get Started…
First things first…
You need to get the basics right.
That means making sure that your website is optimized for mobile visitors, as 61% of mobile searchers are more likely to contact a local business if they have a mobile-friendly site.
Use Google’s Mobile-Friendly Test tool to check this.
Google My Business
Google My Business is a free and easy-to-use tool for businesses and organisations to manage their online presence across Google, including Search and Maps.
To set it up, go here, then follow these steps.
Bing Places
This is essentially just Bing’s equivalent of Google My Business.
Is it as important as Google My Business? It’s about 1/10th as important as completing your Google My Business profile.
But as it only takes a few minutes to set up your profile, it’s still something you should do.
And as you’ll see in a moment, there’s a reason it pays to complete your Google My Business profile first. ?
To get started, go here and hit “Get started.”
Apple Maps
Millions of iOS users still use Apple Maps, as it’s the default maps application on iPhone. Apple is pretty secretive, so I couldn’t find any up-to-date stats on the number of iOS users who use Apple Maps. But, as it’s the default maps application on iPhone, I’d be willing to bet that it’s the majority of iOS users, which is millions of people.
Apple Maps is built into Siri and Spotlight searches. Ask Siri for directions and Apple Maps will open. Same goes for Spotlight searches. Latest stats show Siri is actively used on more than half a billion devices. That’s a lot of people!
Bottomline: if you’re doing local SEO, you should claim and optimize your Apple Maps listing.
You can do that here.
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Trying To Reach Out Your Local
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We provide SEO services to startups and small businesses looking for a partner for their SEO campaigns. We work with you, not for you. Please contact us if have any question or you can also simply read our FAQs.
